With so much noise online about Covid-19, a brand might think they need to join the party and become a repository for Covid development updates, Federal Government support updates and more. But straying from your brand story, principles and strategy is not something you want to do. Sure, it's ok to be a champion and post uplifting and encouraging content on social media, but be careful how much you're straying from your own brand story. Your consumers want to know what you're