Geocaching for Canada 150
On July 1, 2017 celebrations kicked-off all over the country to celebrate Canada’s 150th birthday. Although we love #yyc's inner city and all of the Canada Day celebrations that go on each year, we couldn't think of an even better way to celebrate than to get out of the city and hike!
But wait! How could we turn our hike into something meaningful for #Canada150?
We started working with local hemp producer True North Cannabis in April and together, we came up with a killer campaign/giveaway (that is still happening, FYI) that involved picking some of our favourite hikes and coming up with a way to encourage people to hike them in July in order to win a sweet gift basket!
Here's what we came up with:
Starting on July 1st (Canada Day), we started stashing geocaches stocked with a giant #TrueNorthCannabis hashtags inside.
Once stashed, we encouraged fellow hikers to head up the same mountains all throughout July, find our geocaches and complete a few simple steps in order to win a gift basket full of True North and other local goodies!
Interested? Here's how you can win:
Step 1: Hike up one of those three mountains!
Step 2: Find our black and red tube shaped geocache (hint, it will be very visible at the tops of these mountains and likely beside markers such as the Canada flag)
Step 3: Pull out the hashtag inside and take a selfie, video or boomerang with it.
The first 20 people to do this over July will win the gift basket, valued up to $150 and FULL of delicious local goodies and True North hemp products. But we've only got a few baskets left, so GET out there and find us! #getoutside with us this summer and #hugsometrees for #Canada150 - contest winners will be contacted via Instagram the week of August 7, 2017.
Dakota is a local social media marketing and branding consultant with more than six years' experience in traditional public relations, photography and marketing. Following an education from the University of Calgary and Grant MacEwan University, Dakota went on to work for two large non-profit organizations, with the Hyatt Hotel Chain and for a local boutique public relations firm. Dakota is a native Calgarian and is an avid volunteer in her city.
Currently we are volunteering with
Doors Open is a well-established and highly successful international concept that allows people free access to buildings in order to create enthusiasm for heritage and contemporary architecture, and increase the appreciation of historic and culturally significant places and spaces.
Check them out and book your #yyc tour at www.doorsopenyyc.org